Two new Cape Wine Masters (CWM) have graduated from the Cape Wine Academy (CWA), bringing the total number to attain this elite self-study qualification in its 42-year history to 111.
at Big Five Duty Free, Johannesburg
Helena Melis’s dissertation is on the unique marketing platform that Big Five Duty Free (BFDF) offers to local wine brands in terms of showcasing their products to foreign markets, the merchandising options to promote consumer purchasing in a diverse international marketplace and the promotional value of wine brand ambassadors in selling wines.
Mark Philp’s dissertation aims to create greater awareness of the main factors contributing to the carbon dioxide generated by the wine industry in the processes of wine-making, packaging, distribution and in wine consumption and offers useful measures for neutralising, sequestering or eliminating such emissions to achieve that desirable net zero carbon footprint.
These dissertations are available in full on the Institute of Cape Wine Masters website www.icwm.co.za
According to ICWM chairperson Jacques Steyn, general manager at Jordan Wine Estate, the diplomas will be handed to the new CWMs at a formal awards luncheon to be held in August this year at Van Loveren Family Vineyards.
In 2003, the Cape Wine and Spirit Education Trust granted the Cape Wine Academy the right to award the Cape Wine Master (CWM) qualification and confer the Cape Wine Master’s title, in collaboration with the Institute of Cape Wine Masters.
More than 220 000 wine enthusiasts have attended the lectures and training programmes of this wine education and industry service (CWA) which was instituted as part of the Stellenbosch Farmers' Winery (SFW) Wine plan in 1979.
Dissertation details and short profiles of Helena Melis and Mark Philp. FOLLOW BELOW.
PROFILES AND DISSERTATIONS:
PROFILE: Helena Melis
As Marketing Manager, Spirits, Wine and Confectionery Buyer at Big Five Duty Free, Johannesburg, Helena Melis helps to market and promote South African wine and spirits brands to international clientele.
The dissertation aims to achieve a greater awareness regarding the main factors contributing towards the carbon dioxide (CO2) generated in the wine industry via its processes of wine-making, packaging, distribution and in wine consumption. It offers useful measures for neutralising, sequestering or eliminating these emissions.
With the planet warming up faster now than at any previous time in history, across the globe, grape growers and winemakers are seeing the effects of climate change as the temperature rises and the changing weather patterns become more severe. Appropriate efforts to maintain environmentally friendly practices in both vineyards and cellars must be made to ensure long-lasting and sustainable viticulture.
While wine is a relatively eco-friendly product, the international wine trade is making a sizeable contribution to humanity’s CO2 emissions, with each bottle currently generating an estimated 1.2 kg of CO2 during its lifetime (Buehner, 2012).
For a winery to mitigate the consequences of global warming, it needs to make viticulture and vinicultural adjustments by, for example, moving towards using the right rootstock, planting drought-resistant grape varieties, planning the planting spacing, restricting irrigation, using carbon friendly materials and machinery, and restricting non-eco-friendly chemicals. This, however, is just the start. The research reveals and offers 80 practical guidelines for wine producers to reduce their carbon footprint.