Wednesday, March 19, 2014

Launch of Miles for Style at L'Avenir

On Tuesday we were off again to L’Avenir in Stellenbosch, for the launch of Miles for Style, a loyalty programme tied in with Voyager air miles, where you gain air miles with every R5 spent on your purchase of luxury goods on their on-line shop. This offers an extensive range of top-quality, unique and innovative brands. We were welcomed by a glass of L’Avenir Brut Rosé with blueberries, had a brief tour of the wine cellar with Barend Barnard, L’Avenir Marketing & Sales Manager, and then sat down to brunch and lots of networking chat with many of the people involved and some bloggers who were there to write about the day. We were presented with a great gift bag containing a selection of the products you can purchase on the site. Do check it out :
We hope you don’t get this confused with David Grier’s Miles for Smiles Foundation, which raises money for the very worthy charity Operation Smile, which changes lives worldwide with operations to repair faces and give back smiles to children with birth and other facial deformities
A lovely welcome from Barend Barnard, L’Avenir Marketing & Sales Manager
Here showing a colleague how to perform sabrage on another bottle of their MCC Rosé, made from Pinotage
who performed sabrage on a bottle
The brunch spread that awaited us
Danish pastries
Scones and croissants with cheese and ham
Mini croissants with smoked salmon
All set up inside the tasting room
We chatted in the garden
and a lot of networking was accomplished
Melissa Delport of Miles for Style explains the system to us
Barend checking to see if we have enough to drink
Yes, those are goodie bags containing some of the products and services of participating companies which are part of the scheme
We tweet and start our cellar tour in the barrel cellar
Barend took us briefly through the wine making process
and then followed this with a visit to the tank cellar where the marvellous smell of fermenting wines pervades, as picking is nearly finished and they are at the wine making stage
We then had a tour of their guest house. This is the swimming pool area
Some of the rooms have their own terraces
This is the comfortable lounge area
The dining room set up for breakfast
The rooms are named after grape varieties
A very comfortable room with en suite bathroom
Another room with a private terrace
One of the large well equipped bathrooms
And the best suite, named after Pinotage, has its own very private outdoor terrace with plunge pool and outdoor shower, very suitable for honeymooners
Some of the guests, imagining what it might be like to stay there
Hotel Manager Julie Vandeventer and receptionist Elmarie Swarts told us all about the Guest house
The view from the dining room out to the pool
The lake in front of L’Avenir winery
The cheese and charcuterie platter in the tasting room
More networking as we eat brunch 
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© John & Lynne Ford, Adamastor & Bacchus 2014

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