Tuesday, March 11, 2025

Wine Adventures

John Ford is a qualified wine guide, writer and photographer
with a thorough knowledge of the beautiful Cape wine country, its winemakers, its wines and its rich history
Since 1996, he has taken his clients to the Western Cape's best wine farms, many of which are not easy to access,
and introduced them to the creators of some of the world's finest wines

Where possible, cellar tours can be arranged (difficult at harvest time)
and wine tastings can take place in the cellars with the winemakers
Tours are tailored to suit your interests, i.e. specific types of wine, wine growing areas etc.

Tours can be conducted in English, Afrikaans/DutchNorwegian and German 

My Credentials

I trained as a photographer at the Polytechnic School of Photography in London
This was a 4 year diploma course, starting in 1967,
the third year of which was an apprenticeship with a professional photographer

I could not get a work permit for this in the UK, but employment was arranged with Sturlason a/s Polyfoto in Oslo, Norway
I worked there from September 1969 to October 1970. In that I time, I learned to speak good Norwegian

The premises of Sturlason a/s Polyfoto, Oslo in 2017

I worked as an advertising photographer in Johannesburg until 1978, when my employer closed and I was retrenched
After a short time in photographic retail, I joined AGFA as a sales representative and progressed through the ranks,
culminating in being appointed Regional Manager of AGFA Photo in Cape Town from 1986 to 2002

In the course of that employment, I was sent on several extended visits to Germany and learned conversational German

With an eye to the future, I qualified as a tour guide in the mid 90s
and enrolled in the Cape Wine Academy Diploma course, graduating in 1999
On this course, I met my wife Lynne who graduated at the same time
After qualifying, I was given Wine Industry Specialist guide status by Satour

Almenkerk vineyards, Elgin

In January 2002, I took early retirement from AGFA
and my wife, Lynne, and I started our retail specialty food and wine business, Main Ingredient, in Sea Point, Cape Town

As part of our publicity for that business, we started a newsletter to communicate with our customers
This developed into an online publication, MENU, which is now published on Google’s Blogspot platform
with an email link for subscribing to our mailing list
It is also published on Facebook and LinkedIn, including that platform’s specialist wine platforms

Main Ingredient was a three-time winner of Eat In Guide’s Outstanding Outlet Award
After the recession started in 2008, business started to decline and we closed Main Ingredient in 2010 when it became unsustainable
Since then, we have concentrated on our wine, food and travel related activities which give us the material for MENU,
with wine tourism remaining a special interest

I use my own transport for parties of up to 3 pax and use rented transport with qualified drivers for larger parties
I prefer to cater to groups of 6 or fewer as giving personal attention to members of larger parties becomes difficult

With Seychellois clients at Ken Forrester
"Thank you so much for an amazing day exploring the vineyards and learning more about South African wines. We truly enjoyed ourselves and appreciated your knowledge and hospitality. It was a memorable experience, and we’re grateful for the effort you put into making it so special"

Dutch tour clients tasting at Delaire Graff, Stellenbosch

An American client discussing soil types and Mediterranean varietals with Johan Malan at Simonsig

English clients in the cellar at Buitenverwachting
"Thanks John, you helped make it a magical break for us. We will be back again!"

Daily rates:

R5000 per day for one or two people with an additional R1500 per head for each additional person

This excludes the cost of meals (which may be anything between a sandwich and a full-course gourmet meal with wine)
and premium wine tastings
Tasting standard range wines is included in the rate

To book a tour, please contact me
mobile:   +27 83 229 1172

Payments for tours can be made here via Payfast:

Late evening light on the vineyards, Jordan wine estate, Stellenbosch

All my photographs are © John Duncan Ford, Adamastor & Bacchus
My photographic work can be seen at

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